LinkedIn’s Having a Glow-Up — And Your Brand Should Be There for It
Once known for corporate jargon and job-hopping updates, LinkedIn has officially entered its cool era. In 2025, the platform is having a full-blown glow-up — and if your brand isn’t showing up, you’re missing out.
What was once a digital résumé board has transformed into a dynamic, content-rich space where founders, creatives, and professionals build community, share insights, and connect with purpose. Whether you’re a boutique brand, medical practice, nonprofit, or creative entrepreneur — LinkedIn now belongs in your strategy.
Here’s what’s trending on the platform — and how to make it work for you.
Thought Leadership is the New Influencer Marketing
People don’t just want to follow companies — they want to follow people behind them. Executives, experts, and even team members are stepping up to share lessons, insights, and behind-the-scenes content.
Posts that perform? Think real, not rehearsed. A story about how you overcame a challenge. A lesson learned. A bold take on your industry.
🟡 Tip: Thought leadership builds trust — and trust drives conversions.
Video & Visual Content is Winning the Feed
If you're still treating LinkedIn like a press release board, it’s time to evolve. Short-form video (under 2 minutes), authentic team photos, and swipeable carousel graphics are now dominating engagement.
🎥 Show up on camera. Let people see your face. Give a quick take. Record from your car if you have to — polished is optional. Real is required.
Creator Mode & LinkedIn Newsletters = Built-in Audience Growth
LinkedIn is rewarding consistent creators. With Creator Mode, you can build your following around niche topics, and with LinkedIn Newsletters, you can share regular updates that go straight to your audience’s notifications.
💡 Publishing once or twice a month keeps your brand top of mind — without needing to compete with the noise of inboxes or Instagram.
Comments Matter More Than Posts
Want to grow fast? Comment more. The LinkedIn algorithm favors meaningful engagement. Thoughtful, value-adding comments on other people’s posts get your profile in front of entirely new audiences.
💬 Your next client or collaborator might discover you in someone else's comments section.
B2B Creators Are Monetizing Like Never Before
Brands are no longer just looking for Instagram influencers — they’re tapping into B2B voices with niche authority and trusted followings. From medical experts and agency owners to creatives and consultants, people are using LinkedIn to drive serious business.
🔥 Your next client isn’t scrolling TikTok. They’re learning something on LinkedIn — maybe from you.
AI Tools Are Enhancing (Not Replacing) Real Voices
LinkedIn’s built-in AI tools can help with brainstorming posts, crafting job descriptions, and even writing headlines. But what works best? Your actual voice. Use AI as a launchpad — not a mouthpiece.
🧠 Authenticity is still the most powerful algorithm.
So... Why Should Your Brand Be There?
Because LinkedIn isn’t boring anymore. It’s becoming the most trusted, algorithm-friendly, conversion-ready platform in the digital space — and it’s wide open for lifestyle brands, healthcare innovators, nonprofit leaders, and creatives alike.
At Xplor, we help bold brands like yours show up with confidence and consistency across the platforms that matter — and LinkedIn just became one of them.
Need help creating content, mapping a thought leadership plan, or building your team’s presence? Let’s talk.